BEINING (ROSIE) CHEN
London, UK
 Have a solid background in both technology and art. Enthusiastic and detail-oriented with strong academic performance and hands-on experience in game and XR design and development. 

Expertise in user experience design, game design, technical art, and prototype applied to previous game and AR/VR/MR projects. Dedicated to combining emerging technologies with user-centered design in creative projects.


WHAT CAN I DO

Skills:

  • UI Design
  • UX Design
  • User Research
  • Creative Concept Design 
  • XR Design
  • XR Development
  • Shader / VFX development 
  • 3D Modeling
  • Motion Capture

Software:

  • Unity
  • Lens Studio
  •  Unreal Engine
  • Blender
  • Autodesk Maya
  • Adobe Creative Suite
  • AI-Generated Tools
  • Figma / Miro
  •  C#

INDUSTRY EXPERIENCE
OHI Studio
Junior Creative

  • Contributed to environment art for IYO, a VR puzzle game launching on the Meta Quest Store (Dec 2025), including lighting and rendering in Unity.
  • Designed and produced game assets and visual content for in-game experiences, promotion, marketing materials, and studio brand identity.
  • Developed high-fidelity prototypes and AI-assisted storyboards to support concept development, ideation, and exploration of new XR storytelling formats.
  • Collaborated closely with the Art Director and programming team to deliver cohesive visuals across VR and immersive projects.

2025.09 - 2025.12
London, UK

Liquid City Studio
XR Intern

  • Developed immersive visual effects using Unity Shader Graph, VFX Graph, and Lens Studio, creating particle systems for AR game content.
  • Designed and prototyped interactive applications for wearable AR glasses, including an AR music visualization app and AR games, with clients such as Niantic Labs and Snap Inc.
  • Contributed to the test of a character dialogue system powered by the Parabrain large language model, conducting user testing and iterating to enhance user experience.
  • Collaborated with cross-functional teams (3D artists, UX designers, developers) to deliver end-to-end digital projects, turning creative concepts into commercially viable solutions.

2025,04 - 2025.04
London, UK
VR Facilitator (Freelancer)

  • Supported the delivery of public-facing VR experiences and events across the UK, including the BFI London Film Festival, Raindance Film Festival, and Aesthetica Short Film Festival, ensuring smooth operations and engaging user experiences.
  • Operated and maintained multi-platform VR hardware (Meta Quest, Apple Vision Pro, HTC Vive, Pico), handling setup, calibration, troubleshooting, and live technical support.
  • Provided personalized user onboarding, delivering safety briefings and guidance to optimize comfort and immersion.
  • Enforce health and safety standards to maintain secure and accessible environments for all participants.
2024.08 - present
London, UK


MetaApp
Game Content Intern

  • Developed game demos using the MetaWorld game editor
  • Produced text and video tutorials and conducted 10 MetaWorld game editor workshops for over 1,000 university students  
  • Engaged with and built a community for MetaWorld game content creators, and collected user feedback from the community
  • Updated and iterated the MetaWorld game editor’s tutorials based on the analysis of content feedback and user requirements

2023,03 - 2023.06
Beijing, CN

EDUCATION

Master of Arts in Virtual Reality (Distinction)
University of the Arts London
2023.09 - 2025.03
London, UK


Bachelor of Engineering in Digital Media Technology
Xiamen University
- Graduated with a CGPA of 3.4/4.0, ranking in the top 10 in the course
 - Best Final Year Project Award (1st Place) in Digital Media Technology

2019.09 - 2023.06
Xiamen, CN
Kuala Lumpur, MY

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